For The Brave
Being BRAVE isn’t about climbing a mountain or wrestling a cougar (unless you want to).
it isn’t about being a product of your environment.
or adhering to the pressure of keeping up with the hype.
it’s about feeling comfortable in your own skin.
being BRAVE means being your true self.
it means doing what feels right to you,
and wearing what looks good to you.
screw what everyone else thinks, be BRAVE.

What is Brave?
Fashion has gone too far.
we’ve hit a point in human society where a sneaker has to tell you it’s a “shoe”.
where every tee shirt has to have a meaning and everything is ‘bespoke’ and ‘artisanal’.
whatever happened to no-nonsense, no-bullshit apparel and gear?
we looked around and found that that was few and far between.
so we made a brand that is braver than most.
a brand that’s for people fed up with how far fashion has gone.
a brand that makes simple, straightforward, no-nonsense goods for everyday use.
a brand that emphasizes utility over all else.
a brand for the BRAVE.